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The Golden Rule Building stands as a testament to the evolution of commerce and community in Belington, West Virginia, during the early 20th century. Originally founded by Luther Patrick Shinn as The Valley Grocery Company in 1902, this building played a pivotal role in the local economy and the changing landscape of retail.
At its inception, The Valley Grocery Company supplied wholesale groceries to stores in Barbour County and neighboring areas. This was a time when small local grocers were prevalent across America, as large chain conglomerates had not yet dominated the market. However, by the 1920s and 1930s, the emergence of supermarkets like Piggly Wiggly and Kroger introduced self-service, uniformity, and nationwide marketing. The rise of supermarkets, coupled with post-World War II suburban living and car ownership, led to the decline of many local businesses and wholesale markets.
L.P. Shinn, a forward-thinking entrepreneur, adapted his business to changing trends. He incorporated the Golden Rule Company in 1929, expanding its merchandise to include furniture and home goods. The store transformed from a grocer to a retailer specializing in men's work clothing, shoes, furniture, and more. Shinn's ability to evolve his business strategy ensured its survival and relevance.
The name "The Golden Rule" was no accident. It was a reflection of Shinn's core philosophy based on treating others as one would like to be treated, as stated in the Gospel of Matthew (7:12) in the Bible. Shinn's success was attributed to his adherence to this principle, along with his honesty, charity, and compassion for his workers and the less fortunate. His impact extended beyond business; he was an active community member, involved in commerce, transportation, and his local Methodist Church.
Architecturally, The Golden Rule Building exemplifies the Italianate style of the early 20th century. Decorative features like large storefront windows, arched windows with moldings, and engaged pilasters adorn the building's exterior. Notably, the building features a water-powered freight elevator—a rarity and an important tool for moving goods within the store. This unique elevator was an innovative addition, showcasing Shinn's commitment to practicality and efficiency.
The store's legacy continued through the Shinn family for several decades. Luther's son and later his grandsons upheld his values and maintained the business. However, changing times eventually led to the store's closure in 1999. The building underwent various changes of ownership and purpose over the years, from storage space to its present-day function as a hub for commercial businesses, community organizations, events, and apartments.
The Golden Rule Building encapsulates the dynamic shifts in retail, community, and entrepreneurship in Belington, West Virginia. Luther Patrick Shinn's forward-thinking approach, his dedication to the "Golden Rule" philosophy, and the architectural uniqueness of the building itself collectively contribute to its enduring historical significance. This building serves as a reminder of the intersection between commerce, community values, and architectural innovation in the early 20th century.
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